Insights

Notes from the founder seat

I write about building startups in Switzerland, the early stage playbook, and the lessons that only show up after you have shipped something real. Long reads live on Substack, short takes on social.

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What I write about

  • AI and SaaS

    Building AI products, vertical SaaS, agentic AI, product led growth, pricing and positioning. Notes from the field and the Swiss SaaS landscape.

  • Energy and mobility

    Battery storage, grid, second life batteries, electrification of off highway machines and the supply chain behind cleaner fleets. Concrete cases from the portfolio.

  • Operator mindset

    Decision speed, ruthless prioritization, hiring, AI as a leverage tool, and the operating cadence behind teams that ship.

  • Swiss startup ecosystem

    Pre seed and seed dynamics in Switzerland, fundraising realities, board work and what the Swiss ecosystem still needs to get right.

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